Starfish to Showcase Automation Solutions for Migrations and Day 2 Operations at Genesys Xperience19

Denver, CO (June 10, 2019) — Starfish Associates, a global software company providing communication management solutions for multi-vendor unified communication and contact center platforms, announced today that they will conduct demonstrations of their new automation solutions for migrations and Day 2 operations at Xperience19. Hosted by Genesys, Xperience19 brings together over 2,000 industry leaders and will be held June 10-13 in Denver.

As an AppFoundry sponsor, Starfish will demonstrate how their automation solutions enable enterprises to easily migrate from their legacy communication platforms to the Genesys PureEngageä and PureCloudâ products.  Using Starfish migration tools, customers can speed up the overall migration effort and reduce the expense of manual labor.

Starfish migration solutions leverage the Starfish automation platform that includes an intelligent workflow engine along with communication system connectors. Communication resources are automatically extracted from source systems and created on destination systems. The solutions enable administrators to configure desired mappings, workflows and other migration options. After new communication resources are built on the new systems, existing resources on the legacy systems can be disabled and then de-provisioned.

“Our solutions automate migrations from legacy systems to new premise, hybrid and cloud-based platforms,” said Starfish Co-Founder and Partner, Robert Hankin. “Once migrated, enterprises can automate their Day 2 operations for agent management by tightly integrating with leading applications such as ServiceNow, Workday and PeopleSoft.”

Hankin added, “As an example, one of our customers, a large health insurer in the Southeast US, leverages Starfish technology to automate their Day 2 operations for move, add, change and delete (MACD) for their Genesys contact center. Through automation, they were able to react faster to dynamic business conditions by efficiently managing a high volume of changes in their multi-vendor environment.”

About Starfish

Starfish is a global software company providing communication management solutions for multi-vendor unified communication and contact center platforms for on-premise, cloud-based platforms.

We provide solutions for automation, self-service and monitoring of communication platforms including Genesys, Avaya, Cisco, and Microsoft Skype for Business. Our solutions are tightly integrated with leading IT business applications such as ServiceNow, PeopleSoft and Workday.

Starfish automates millions of transactions annually for many of the world’s largest enterprises and Fortune 500 companies. Our technology empowers these enterprises to become more agile and respond faster to dynamic conditions.

For more information, please visit or call 908-243-2900.  


Dru Renna
Director of Marketing
[email protected]